About Me

POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) Marketing

Vikrant V Singh Date of Birth:  28th January, 1989

PROFESSIONAL EXPERIENCE
Manager – Lt. Th. Praveen Kumar Charitable Educational Society (NGO)	Event Managing & Organising	[June 2012 – May 2013] [12 months]
Lt. Thakur Praveen Kumar Charitable Educational Society is registered at Varanasi. Its activities include providing education and cultural awareness in rural & urban areas of District Varanasi.

Key Responsibilities:

·         Organizing promotional campaigns.

·         Analysing & reviewing response / requirements and communicating the same to the people on Camps, Rallies, Events & Exhibitions etc.

·         Responsible for creating presentations and collaterals.

·         Coordinating presentation and materials support and pre & post event evaluations.

·         Participating in various social events to publicize the activities of the NGO.

EDUCATION
	Qualification	College/ University	Year	CGPA/ % till 5th term
	PGDM -  Marketing	IMT Ghaziabad	2015
	BE (Mechanical)	BIT Mesra	2012	66.10
	XII	St. Johns School DLW Varanasi/ISC	2007	89.00
	X	St. Johns School DLW Varanasi/ICSE	2005	87.60

OTHER PROFESSIONAL QUALIFICATIONS

·         Certified in Strategic Management and Leadership under enParadigm Knowledge Solutions.

SUMMER INTERNSHIP AT IMT
Vodafone South Ltd.	Marketing	21st April 2014 – 22nd June 2014
Analysing 2G services in UP West and Marketing Communications of Vodafone 3G Launch

Project Brief:

• Understanding and analysing the 2G services of Vodafone and competitors in the UP West circle.
• Facilitating the launch of 3G in UP West while understanding the effectiveness of various Marketing Communications Elements.

Objectives:

• Analysing and screening the data available through retail managers across UP West regarding the 2G speed.
• Detecting the sub zones of low and high speed and establish the need of 3G.
• Assess potential areas of marketing communications and create marketing agenda of Vodafone 3G.
• Sub zone wise categorize the elements of marketing communications and maintain an orderly status of installation.
• Check the effectiveness of ATL and BTL advertisements of Vodafone 3G.

Deliverables:

• Identification of below par Vodafone 2G speed in certain sub zones of UP West.
• Market surveys revealed a necessity of Vodafone 3G to retain competitive edge.
• Some elements of marketing communications found to be more effective than others, competitors still hold a strong grip in UP-West.

PROJECTS UNDERTAKEN

1.       Short Term Project – Humdinger Labs, Bangalore

·         Impact of E-word of mouth on social networking websites. Identified the actual influencing power of the e-word of mouth in the consumer decision making.

2.       Academic Project on Strategic Brand Management – To analyse consumer preference in smartphones using conjoint analysis

·         Completed a market research to understand the specifications of smartphones desired by customers, understood preference of Nokia over competitors’ brand and Nokia’s Brand Resonance.

AREAS OF INTEREST	ELECTIVES AT IMT
Business Analytics Market Research Project Management NPD	Consumer Behaviour Strategic Brand Management Project Management B2B Marketing	Strategic Management Operations Management Quality Management and Six Sigma Sales Management

ACHIEVEMENTS & AWARDS

·         Was awarded with cash prize for acquiring a perfect score in Mathematics in 10+2 ISC.

·         Achieved a National Rank of 74 in TSI Maths Olympiad 2002.

·         Was awarded a Silver Medal in NTSE 2002.

·         Stood 4^th in State Level Mathematics Olympiad.

·         Came 2^nd in IIT Kharakpur’s Springfest 2011 Music Competition as a guitarist.

·         Winner of the IMT Incubation Week 2014 for presenting the best business model.

EXTRA CURRICULAR ACTIVITIES

·         Written a full length novel entitled ‘Partners in Crime’ which is currently undergoing publishing norms.

·         Started a blog (‘That Kaleidoscope Guy’), which has attracted 30,000 visitors within a span of 24 months.

·         Performed as a guitarist in various events in BIT Mesra.

·         Was a member of the Music Club in BIT Mesra and was responsible for organizing, conducting and facilitating music events.

·         A member of the Media & PR Committee at IMT Dubai.

·         A member of the Innovation and Entrepreneurship Cell at IMT Dubai.

ADDITIONAL INFORMATION

·         Completed project titled “Study of integral parts of a Diesel Locomotive used in Eastern Railways” at Diesel Locomotive Works, Varanasi during under-graduation (May ’10 to June ’10).

·         Languages known: Hindi, English.

·         Interests: Blogging, Reading and Writing, Listening and Making Music, Watching Movies and Football.